This course material © 1994 James A. Brown. It may be reproduced for non-profit, educational uses, but publication in any profit-making form or in any book or magazine form must first be cleared with the author.

James A. Brown (jbrown@bamanet.ua.edu), Telecommunication and Film Department, P.O. Box 870152, University of Alabama, Tuscaloosa, AL 35487.


MASS COMMUNICATION ETHICS

"Freedoms and responsibilities of mass media practitioners and institutions, explored within the framework of ethical theory. Consideration of values, codes of ethics, moral development, professionalism, institutional constraints, etc. as applied to media of information, persuasion, and entertainment. May be taken for graduate credit." + Graduate students: "Independent readings and papers required."

* * *

TEXTBOOKS

Jay Black, Bob Steele, & Ralp Barney. Doing Ethics in Journalism: A Handbook with Case Studies. Greencastle, Indiana: Sigma Delta Chi/Society of Professional Journalists, 1993. 252 pp.

Philip Patterson & Lee Wilkins. Media Ethics: Issues and Cases. Dubuque, Iowa: W.C.Brown, Publishers, 1991. 238 pp.

CLASSES

Discussion and student involvement are central in this advanced seminar. Regular attendance and active participation count significantly toward the final grade.

EXAMINATIONS

Mid-term Exam - Wednesday, June 22

Final Exam - Saturday evening, July 9, 7:00-9:30 PM [!]

WRITTEN ASSIGNMENTS: JOURNALS, BOOK REVIEW/TERM PAPER

[tentative, to be confirmed]

(a) Typewritten weekly journal, analyzing and reflecting on previous week's assigned readings and class discussions. DUE: each Monday

(b) Either: A formal term paper of 10 to 15 pages-- including bibliography and notes--discussing "An Ethic of Mass Media" or else "An Ethic of ...." (depending on major: advertising, public relations, journalism, telecommunication/film). Or: A carefully written 2-page review of a book related to any major theme in this course. DUE: Wednesday, July 7, at class

(#) Oral reports or panel presentations in class may be substituted for part of the journals, or to supplement the book report (see below on points toward grade*). DATES and TOPICS to be arranged with instructor

GRADES

The final grade for the course is based on:

25%* Attendance and participation, including informal class presentations

20% Midterm Exam

20% Final exam

10% Term Paper or 5% Book review (other 5% to attendance/class presentations)*

25%# Term Paper or Weekly "Journal" [a more extended paper for graduate students] 100% TOTAL possible points

INSTRUCTOR

James A. Brown, Ph.D., Associate Professor

Office: 432d Phifer Hall (Communication Building) Phone: 348- 6350

MASS MEDIA ETHICS DATE TEXTS: CHAPTERS/MATERIAL COVERED (Tentative)

[ P&W = Patterson & Wilkins softcover; BSB =Black/Steele/Barney 3-ring]

JUNE
  7 Tue	(Buy book & notes)		Intro. to course: syllabus; source books (biblio.)
  8 Wed	P&W:xiii-15  BSB: 7-18	"Ethics"=? + John Chancellor/NBC video: news+/-
  9 Thur            16-50           221-252	Case studies + Bibliographical sources 


13 Mon	           ---- 	Explore books, sources for reports/papers
14 Tue	    265-275    1-6, 19-42	JRNL #1  Biblio. sources + 2-3: ethical decisions 
15 Wed	     51-81          107-120	Adv & PR + 6: Deception
16 Thur	    82-108         183-202	Loyalty + 11: Sources/Reporters relationships


20 Mon	           ----           	JRNL #2  [Term paper proposals due]
21 Tue	   109-135        167-182	Privacy + 10: Privacy
22 Wed	   (Review)		MID-TERM EXAM
23 Thur	   136-167            43-78	Media/Society + 4: Accuracy & Fairness


27 Mon	           ---- 	JRNL #3
28 Tue	   168-192         79-106	Media economics + 5: Conflicts of Interest
29 Wed	   193-226        143-158	Photo/Video ethics + 8: Photojournalism
30 Thur	   227-253        121-142 &	Art & Entertainment + 7: Diversity & 9: Plagiarism
	                        159-166


  4 Mon                * * *   [ H O L I D A Y ]   * * *
  5 Tue	   254-270        203-220	JRNL #4  Moral adulthood + Survey about media    6 Wed	           ----              	[Book reviews/Term papers due] 
  7 Thur	          (Review)              	Professionalism  

  9 Sat	2:00-4:30 PM	F I N A L   E X A M I N A T I O N

A SAMPLER OF BOOKS RELATED TO TOPICS COVERED IN THIS COURSE.

Also check books and journal articles cited in textbooks, especially in bibligraphy at end of Black, Steele & Barney's textbook Doing Ethics in Journalism. See books in Communication Reading Room.

Alley, Robert S. Television: Ethics for Hire? Nashville: Abingdon, 1977. 192 pp.

Avery, Robert K. & David Eason. Critical Perspectives on Media and Society. Guilford, 1991. 417 pp.

Bosell, L. Brent III & Brent H. Baker. And That's the Way It Is(n't). Alexandria, Virginia: Media Research Center, 1990. 339 pp.

Braestrup, Peter. Big Story: How the American Press and Television Interpreted the Crisis of TET 1968 in Vietnam and Washington. Garden City, N.Y.: Doubleday/Anchor Books, 1978. 606 pp. (abridged ed.)

Carter, Stephen L. The Culture of Disbelief. New York: QPB Publishers [softcover ed.], 1993. 328 pp.

Christians, Clifford C., Kim B. Rotzoll, & Mark Fackler. Media Ethics: Cases and Moral Reasoning. 3rd ed. New York: Longman, 1991. 446 pp.

Cohen, Elliot D. (ed.). Philosophical Issues in Journalism. New York: Oxford University Press, 1992. 288 pp.

Cooper, Thomas W., Clifford C. Christians, Frances Plude, & Robert White. Communication Ethics and Global Change. New York: Longman, 1989. 416 pp.

Curran, James & Michael Gurevitch. Mass Media and Society. New York: Routledge, 1992. 352 pp. Czitrom, Daniel J. Media and the American Mind: From Morse to McLuhan. Chapel Hill, N.C.: Univ. of North Carolina Press, 1982. 254 pp.

Dates, Jannette L. & William Barlow, eds. Split Image: African Americans in the Mass Media. Iowa: Univ. of Iowa Press, 1990. 493 pp.

Day, Louis A. Ethics in Media Communications: Cases and Controversies. Belmont, Calif.: Wadsworth, 1991. 365 pp.

Dennis, Everette E. & John C. Merrill. Media Debates: Issues in Mass Communications. New York: Longman, 1991. 228 pp.

Dennis, Everette E., Donald M. Gillmor, & Theodore L. Glasser (eds.). Media Freedom and Accountability. New York: Greenwood Press, 1989. 210 pp.

Ferré, John P. Channels of Belief: Religion and American Commercial Television. Ames, Iowa: Univ. of Iowa Press, 1990. 152 pp.

Fore, William F. Television and Religion: The Shaping of Faith, Values, and Culture. Minneapolis, Minn.: Augsburg Publishing House, 1987. 219 pp.

Friendly, Fred W. Due to Circumstances Beyond Our Control... New York: Random House, 1967. 326 pp.

Friendly, Fred W. The Good Guys, the Bad Guys, and the First Amendment: Free Speech vs. Fairness in Broadcasting. New York: Random House/ Vintage, 1975. 268 pp.

Friendly, Fred W. Minnesota Rag: the Dramatic Story of the Landmark Supreme Court Case That Gave New Meaning to Freedom of the Press. New York: Random House/Vintage, 1981. 243 pp.

Gross, Larry, John Stuart Katz, & Jay Rube (eds.). Image Ethics: The Moral Rights of Subjects in Photographs, Film, and Television. New York: Oxford University Press, 1988. Sotcover ed. 1991. 400 pp.

Gross, Gerald (ed.). The Responsibility of the Press. New York: Simon & Schuster/Clarion, 1966. 416 pp.

Hardt, Hanno. Critical Communication Studies: Communication, History & Theory in America. New York: Routledge, 1992. 256 pp.

Hausman, Carl D. The Decision Making Process in Journalism: A Practical Guide to Journalism Ethics. Iowa: Univ. of Iowa Press, 1990. 140 pp.

International Advertising Association. Controversy Advertising: How Advertisers Present Points of View in Public Affairs. New York: Hastings House, 1977. 188 pp.

Jamieson, Kathleen Hall & Karlyn Kohrs Campbell. The Interplay of Influence: News, Advertising, Politics, and the Mass Media. 3rd ed. Belmont, Calif.: Wadsworth, 1992. 336 pp.

Jansen, Sue Curry. Censorship: The Knot that Binds Power and Knowledge. New York: Oxford University Press, 1988. Softcover ed. 1991. 288 pp.

Johannensen, Richard L. Ethics in Human Communication. 2nd ed. Prospect Heights, Ill: Waveland Press, 1983. 244 pp.

Klaidman, Stephan & Tom L. Beauchamp. The VIrtuous Journalist. New York: Oxford University Press, 1987. Softcover ed. 1988. 256 pp.

Krasnow, Erwin G., Lawrence D. Longley, & Herbert A. Terry. 3rd ed. The Politics of Broadcast Regulation. New York: St. Martin's Press, 1982. 304 pp.

Kuhns, William. The Electronic Gospel: Religion and the Media. New York: Herder & Herder, 1969. 173 pp.

Lambeth, Edmund B. Committed Journalism: An Ethic for the Profession. Bloomington, Ind.: Univ. of Indiana Press, 1986. 208 pp.

Lee, Martin A. & Norman Solomon. Unreliable Sources: A Guide to Detecting Bias in News Media. New York: Carol Publishing, 1990. 420 pp.

Lowenstein, Ralk L. & John C. Merrill. Macromedia: Mission, Message, Morality. New York: Longman, 1990. 310 pp.

Mander, Jerry. Four Arguments for the Elimination of Television. New York: Wm. Morrow, 1978. 371 pp.

McQuail., Denis. Media Performance: Mass Communication and the Public Interest. London: Sage, 1992. 350 pp.

Merrill, John C. The Imperative of Freedom: A Philosophy of Journalistic Autonomy. New York: Hastings House, 1974. 228 pp.

Merrill, John C. & Ralph D. Barney, eds. Ethics and the Press: Readings in Mass Media Morality. New York: Hastings House, 1975. 338 pp.

Moore, Roy L. Mass Communication Law and Ethics. Hillsdale, N.J.: Lawrence Erlbaum Associates. 1994. 616 pp.

Nimmo, Dan & James E. Combs. Nightly Horrors: Crisis Coverage in Television Network News. Knoxville: Univ. of Tennessee Press, 1985. 216 pp.

Phelan, John, ed. Communications Control: Readings in the Motives and Structures of Censorship. New York: Sheed & Ward, 1969. 238 pp.

Rivers, William L. The Opinion Makers. Boston: Beacon Press, 1965. 207 pp.

Rivers, William L. & Wilbur Schramm. Responsiblity in Mass Communication. New York: Harper & Row, 1969. 314 pp.

Robinson, John P. & Mark R. Levy. The Main Source: Learning from Television News. Beverly Hills, Calif.: Sage, 1988. 272 pp.

Rubin, Bernard (ed.). Questioning Media Ethics. New York: Praeger Publishers, 1978. 309 pp. Selnow, Gary W. & Richard R. Gilbert. Society's Impact on Television: How the Viewing Public Shapes Television Programming. New York: Praeger, 1992.

240 pp.

Turow, Joseph. Media Systems in Society: Understanding Industries, Strategies, and Power. New York: Longman, 1992. 265 pp.

Winklein, John. Electronic Nightmare. New York: Viking Press. 1979/1981. HE 7631. W53

Wolseley, Robert E.. The Black Press, U.S.A. 2nd ed. Iowa: Univ. of Iowa Press, 1990. 478 pp.